Included with every management contract

One in five
ad clicks is wasted.
We prove which ones.

Ad we connect directly to Google and Meta's own fraud APIs, then run independent detection on your landing pages on top of that. Every month, your report shows exactly how much of your budget went on bad traffic, and what we caught.

See how it works vs ClickCease & others

Ad Traffic Protection

Google Ads · March 2026

PROTECTED

Invalid Clicks

142

Caught by Google

Invalid Rate

2.8%

Below 14% avg

Spend Protected

£487

Refunded by Google

Independent Detection: Last 30 days

via landing page snippet

Total Visits

6,840

Suspicious

Block Rate

0.3%

Bot UA: 11Headless: 7No interaction: 5

Google intercepted 142 invalid clicks protecting £487 in spend. Your independent snippet flagged 23 additional bot visits. Fraud rate of 2.8% is well below the 14% industry average.

Average click fraud rate across paid search

Industry average 2025/26

£0bn

Wasted annually on fraudulent ad clicks globally

Per year, paid search & social

Layers of protection: platform API plus independent snippet

Dual detection system

Of paid clicks we monitor for every client, every month

Full account coverage

The problem

You're paying for every click.
Not all of them are real.

Google catches some of it. Meta catches almost none. Neither tells you the full picture. We built something that does.

Google Ads

Google catches fraud. They just don't make it easy to see.

Their filters catch a lot of invalid clicks automatically

The data's buried in a report most agencies never look at

You have no way to know how many got through their filters

And you're taking their word for it. There's no independent check

Refunds can happen, but entirely on Google's terms

Meta Ads

Meta counts clicks their end. What reaches your site is usually fewer.

Meta nearly always records more clicks than your site ever sees

That gap is money spent on traffic that never showed up

Meta Ads Manager has no invalid click report

Audience Network is particularly bad for this. Low-quality traffic by default

Without external monitoring, you'd never know the size of the problem

How it works

Two layers. One dashboard.

Most tools do one thing. We run platform data and independent detection at the same time, then surface it all in your monthly report.

Platform data, pulled automatically

We connect directly to Google and Meta's own APIs. Invalid click data, outbound click counts, and landing page view totals come through at each reporting cycle. No exports, no manual digging.

A second set of eyes on your landing pages

A single line of code goes on your landing pages. It spots bot signatures, headless browsers, and visits with no real human interaction, independently of whatever the ad platform reports. If Google or Meta miss something, this catches it.

It's all in your monthly report

Everything lands in the existing dashboard. Invalid clicks flagged, wasted spend estimated, bot breakdown, traffic integrity score, sitting alongside all the other channel data. Nothing separate to log into.

Google/Meta APIs

Landing Page Snippet

StratOS Dashboard

Monthly Client Report

Google Ads

Google catches fraud.
We make sure you know about it.

Google's filters automatically catch bots, scrapers, and known fraud networks. The data exists. Most agencies just never show it to their clients.

We pull directly from the same Traffic Quality data Google uses internally. Direct API, nothing manual

Invalid click count, invalid rate, and estimated wasted spend in every report

Google typically credits confirmed invalid clicks. We surface the estimated amount in your report

Our landing page snippet runs independently on top, catching anything their filters miss

What you'll see in your report: “Google intercepted 142 invalid clicks this month, protecting an estimated £487 in spend. Our snippet flagged 23 more suspicious visits on top. Fraud rate of 2.8%, well below the 14% average.”

Invalid Click Audit: Google Ads

PROTECTED

Invalid Clicks

142

Caught by Google

Invalid Rate

2.8%

vs 14% avg

Est. Protected

£487

Typically refunded

Your fraud rate vs industry averageGood ↓

Avg 14%

You: 2.8%

Independent snippet: reason breakdown

Known bot user-agent11

Headless browser7

No user interaction5

Traffic Quality Monitor: Meta Ads

MONITORING

84.7%integrity

Click-Through Integrity Score

3,200 outbound clicks recorded by Meta.
2,710 landing page views confirmed on site.
490 clicks that never arrived.

Missing Clicks

490

15.3% of total clicks

Est. Spend on Lost Traffic

£612

Proportional to click gap

Integrity by placement

Instagram Feed97%

Facebook Feed93%

Stories88%

Audience Network61%

Audience Network has a 39% drop-off rate. Recommend pausing or excluding this placement to recover an estimated £180/month in wasted spend.

Meta Ads

Meta doesn't report fraud.
So we built our own monitor.

Meta records more clicks than your site ever receives. That gap is budget spent on traffic that never arrived. We measure it, calculate the estimated waste, and break it down by placement, so we can do something about it.

We compare Meta's click count against landing page views actually confirmed on your site

Click-Through Integrity Score: one number showing what percentage of paid traffic actually landed

Broken down by placement, so we can see exactly which ones are dragging the numbers

When a placement falls below our threshold, we flag it and recommend action

A note on language: we call this Traffic Quality, not click fraud. The gap between Meta's numbers and yours isn't always intentional, but the effect is the same. Budget wasted. We show you where.

vs the alternatives

Other tools cost extra.
This one comes with us.

ClickCease, Lunio, and TrafficGuard all do a decent job. They're also separate subscriptions, separate logins, and completely disconnected from your reporting.

Feature

ClickCease

£55–150/mo

Lunio

£75–200/mo

TrafficGuard

£100–300/mo

i3 Media

Included

Google invalid click API

Meta traffic quality monitor

Landing page detection script

Placement quality insights

Integrated monthly report

Active threat blocking

Agency-native (no extra login)

Every other tool charges separately and lives in a silo. This is built into your i3 dashboard, reports alongside all 16 channels, and needs nothing more than our snippet to get going.

Pricing

Included. Full stop.

Ad Traffic Protection is standard with every i3 Media management contract. Want to go further? Add Active Threat Blocking.

Standard

Included

with every management contract

Google invalid click API audit

Meta traffic quality monitoring

Landing page protection snippet

Monthly protection report section

Bot & suspicious visit detection

Placement quality insights (Meta)

Fraud rate vs industry benchmark

Already included in your contract

BOLT-ON

Active Threat Blocking

from £99/mo

£99 under £10k spend · £149 up to £30k · £199 above

Everything in Standard

Automated Google Ads IP exclusion

Confirmed bad actors blocked from seeing ads within hours

Monthly blocklist report (which IPs, why, how much saved)

Managed IP rotation (stays within Google's 500-IP limit)

Smart thresholds: only blocks IPs with repeated confirmed signals

On a £5k/month Google Ads account, blocking even half the residual fraud typically saves more than the bolt-on costs.

Monthly ad spend

£5,000

Google Ads account

Typical residual fraud rate

After Google's own filtering

Your bolt-on ROI

1.5–3×

At £99/month price point

Already included in your contract

Your ad budget is being
protected right now.

It's running for every i3 client. If the snippet isn't on your landing pages yet, speak to your account manager. It takes ten minutes. Thinking about Active Threat Blocking? We'll look at your numbers first and tell you whether it's worth it.

No separate login. No extra tools. Already running in your StratOS dashboard.

← Back to StratOS

One in fivead clicks is wasted.We prove which ones.

You're paying for every click.Not all of them are real.