Spend Optimisation

Stop guessing where to
move the spend.

Cross-channel budget recommendations backed by live performance data. The AI finds where money is being wasted and where it could work harder.

Google Ads and Meta analysed together
Campaign-level reallocation suggestions
Impression share recovery opportunities
ROAS and CPA impact projections
See it in action
Budget Recommendations
BrightSparks Academy - April 2026
Summer Camps - Search
Google Ads
2,4003,200
+33%
Lost IS: 28% due to budget+18 conversions
Brand Awareness
Meta
1,8001,200
-33%
CPM up 42% vs Q4, low CTRReallocate to Search
Retargeting - All
Meta
900900
0%
ROAS 6.2x - performing wellNo change needed
0 platforms
Google Ads and Meta spend analysed side by side
Cross-channel intelligence
0% live
Recommendations use the latest API data, not exports
Current performance
AI written
Every recommendation includes projected impact and reasoning
Actionable, not generic

How it works

Find waste. Move money. Show impact.

The AI reads live performance from Google Ads and Meta, spots inefficiency, and writes recommendations with projected impact. Not theory. Your actual campaigns.

Multi-channel analysis
Google Ads and Meta spend analysed together. The AI reads performance data from both platforms and compares campaign-level efficiency.
Opportunity detection
Finds campaigns with lost impression share, high CPA, or underperforming ROAS. Each opportunity is sized with an estimated impact.
Reallocation recommendations
Specific suggestions for where to move budget. Not generic advice. Actual campaign names, actual amounts, actual projected outcomes.
Impact projections
Every recommendation comes with a projected uplift. How many extra conversions. What the ROAS would look like. Grounded in your actual data.
Ad group context
Drill into ad group performance within each campaign. See which groups are pulling weight and which are dragging the average down.
Live API data
Recommendations use the latest data from Google Ads and Meta APIs. Not last month. Not an export. Current performance with cache refresh.

Opportunity summary

The savings, quantified.

Total monthly spend
GBP 5,100
Wasted spend identified
GBP 680
Potential extra conversions
+22
Projected ROAS uplift
+0.8x
Summary: Moving GBP 600 from Meta Brand Awareness to Google Search Summer Camps would recover 28% lost impression share and generate an estimated 18 additional conversions per month. Retargeting is performing well and should keep its current allocation. Review in 2 weeks after changes take effect.
Included with StratOS

Know where to spend.
Know why.

Budget intelligence gives you campaign-level recommendations backed by live data. Move money with confidence.

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Budget Intelligence is included with every StratOS plan.

i3MEDIA© 2026 i3 Media. Budget Intelligence is part of StratOS.
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