Anomaly detection

See what moved
before your client does.

Automatic anomaly detection across all connected channels. Every signal gets a severity level, campaign-level context, and an AI recommendation for what to do about it.

15 channels monitored for metric anomalies

Three severity levels: critical, warning, info

AI recommends next steps for each signal

Deduplication across computed and AI-generated signals

See how it works

Active Signals

Last 7 days

critical|Google Ads+41%

Brand campaign CPC jumped from £0.82 to £1.16 over the last 7 days. Competitor bidding likely.

warning|Meta-22%

Prospecting campaign CTR dropped from 1.8% to 1.4%. Creative fatigue likely. Last refresh was 3 weeks ago.

info|GA4+18%

Organic sessions up 18% week-on-week. Likely driven by the new blog content published on Monday.

warning|Klaviyo-15%

Email open rate dropped from 42% to 35.7% on the last campaign. Subject line testing recommended.

Channels monitored for anomalies every day

All connected platforms

Severity levels to prioritise what matters most

Critical, warning, info

Detection window for real-time monitoring

Continuous scanning

How it works

Detection that actually
tells you what to do.

Most dashboards show you numbers went up or down. Signals tells you why, how much, where, and what to do next.

Multi-channel detection

Scans GA4, Google Ads, Meta, TikTok, LinkedIn, Klaviyo, and every other connected platform. If a metric moves significantly, you know about it.

Severity scoring

Every signal gets a severity level: critical, warning, or info. Red signals need attention now. Amber signals are worth watching. Info signals are context.

Campaign-level context

Signals don't just say 'CPC went up'. They tell you which campaign, which ad group, what changed, and by how much versus the previous period.

AI recommendations

Meridian reads each signal and suggests what to do about it. Pause a campaign, adjust a bid, investigate a landing page. Actionable, not just informational.

Smart deduplication

When the AI flags something and the computed detection catches the same thing, we merge them. You see one signal, not two saying the same thing.

Historical pattern matching

Signals include comparison to previous periods so you can tell whether a spike is a one-off or part of a trend that has been building for weeks.

Real signals

Context, not just alerts.

Signal Detail

CRITICAL

Channel

Google Ads

Metric

Cost per Click

Change

+41.5%

What happened

Brand campaign CPC increased from £0.82 to £1.16 over 7 days. This is a 41.5% jump, well above the normal variance for this account. The increase correlates with new competitor ads appearing in auction insights for branded terms.

AI Recommendation

Review auction insights for this campaign. If a competitor is bidding on your brand terms, consider increasing brand campaign bids by 15-20% to maintain position. Also check if the landing page experience score has dropped, as that can inflate CPC independently.

Included with StratOS

Know what changed.
Before the call.

Signals runs automatically for every client with connected platforms. No setup required. When something moves, you will see it in your dashboard, sorted by what matters most.

No extra tools. No configuration. Runs automatically inside StratOS.

← Back to StratOS

See what movedbefore your client does.

Detection that actuallytells you what to do.

Context, not just alerts.

Know what changed.Before the call.

See what moved
before your client does.

Detection that actually
tells you what to do.

Know what changed.
Before the call.